ATTENTION! All You Marketers That Love Halloween...

Consumers are ready to spend around $6.86 billion dollars this Halloween, according to an annual survey commissioned by the National Retail Federation.

That comes out to an average of about $72 per American.

If one needed evidence, think about the fact that Americans alone spend billions on gifts, food, and decorations.

Take a drive through just about any residential neighborhood in North America and look at the lights and the collections of lawn ornaments.

Or visit just about any shopping mall or large store in the month of October.

Let’s be honest though. With the day-to-day hustle of running your eCommerce business, it’s easy to forget approaching holidays. How many times has a holiday come, only for you to realize that you never prepared a promotion for it?

Every day you’re in the trenches, marketing, managing, shipping and providing great customer service. The downside of being in the trenches of your business is usually a lack of planning for future events. For many eCommerce entrepreneurs in their first few years, this usually means missing important holidays.

So far in 2022, the following holidays have passed:

St. Patricks Day
Easter
April Fools
Mother’s Day
Father’s Day
Independence Day

How many have these holidays did you plan for and participate in?